Branding & Product Design
Tymbe 2.0
Work like a game, growth as a goal. A revolution in student part-time jobs.
01 / About Project & Challenge
Traditional job portals are boring. The goal was to create an ecosystem that students enjoy.
Tymbe is a platform that simplifies finding part-time jobs. However, we encountered a problem: the old model felt complicated and boring. For Generation Z, work is often just a necessary evil without a vision of growth.
Key Challenges:
Key Challenges:
- Engagement: How to attract students to the platform and keep their attention when they are used to TikTok and Instagram?
- Motivation: Changing the perception of part-time jobs from "just a source of money" to an opportunity to gain skills.
- Retention: Preventing students from leaving the app after just one shift.
Strategy
Gamification as the key to loyalty. From shift to level-up.
We decided to completely reshape the user experience. Instead of a boring list of ads, we designed a game world. Our strategy was based on three pillars:
- Playfulness: The app must function and look like a game, not a labor office.
- Rewards: Introduction of virtual currency and badges for activity.
- Story: Each shift moves the user forward in their personal career story.
02 / Solution
Game currency "Tymcoin" and career ladder. Work that unlocks new possibilities.
We created a gamified branding with a simple storyline. The core of the system is the internal currency Tymcoin, which users earn for completed tasks and shifts.
How it works:
How it works:
- Leveling: Each shift gives XP points. Higher levels unlock better job offers.
- Tymcoins: Virtual currency exchangeable for discounts on courses, education, or premium benefits.
- Visual & UI: The interface uses elements known from mobile games – progress bars, achievements, and avatars.
03 / Potential Results
A gig becomes a career path. Higher retention and an engaged community.
The new Tymbe 2.0 concept transforms passive job hunting into active fun.
Key Benefits of the Concept:
Thanks to game mechanics, a significant increase in user retention is expected – students return not only for earnings but also for the feeling of progress ("level up"). The platform thus ceases to be just a bulletin board of ads and becomes an ecosystem for professional development, where Tymcoin motivates further education.
Key Benefits of the Concept:
Thanks to game mechanics, a significant increase in user retention is expected – students return not only for earnings but also for the feeling of progress ("level up"). The platform thus ceases to be just a bulletin board of ads and becomes an ecosystem for professional development, where Tymcoin motivates further education.